ABOUT US
Keeper Box Ethos.
Alex Fleck is the founder and creative force behind The Keeper Box.
Alex is a serial entrepreneur and startup specialist who co-founded one of the larger watch communities at Timepiece Monthly in 2020. That business continues to offer a range of watch-buying solutions including an industry-first “Bundle” approach in their Mystery Box Plans, a custom-built trading platform, auctions, and a vibrant community of over 3,600 watch enthusiasts.
In October 2020 the idea was conceived on Alex's office ideas board and originally titled "The Timepiece Lease", and it stayed there percolating until October 2021 when it was finally time, after extensive research in the community over the preceding 12 months, to push The Keeper Box into reality.
The idea stemmed from a sequence of questions...
...HOW can we bring a mystery watch club to the community that will blow peoples' minds in terms of quality, service and freedom of enjoyment?
...HOW can we ensure the member feels pure excitement, with no risk or disappointments - a pure, experiential watch club.
In surveying 1000’s of members of the community over 16 months, and having yet 100’s more direct discussions with other collectors at all phases of the collecting journey, we realized some key things about that.
THE FOUNDATION OF IT ALL
So back to the foundational pillars of why Alex took the steps to build The Keeper Box...
THE FIVE
5 POWERFUL REASONS
...There were 5 powerful reasons that people couldn't enjoy the mystery watch experience, and these 5 reasons are the true genesis from which Alex decided to launch this new project which elevates the club above these objections and definitively puts control into the hands of the member - the "five" have been destroyed by The Keeper Box!
THE THREE
THREE KEY TYPES OF COLLECTOR
Through the research, he also discovered 3 types of collector all of whom and catered for exquisitely well as part of the VIP mystery experience offered by The Keeper Box.
THE SEVEN
THE SOLUTION WITHIN THE KEEPER BOX
And finally, we highlighted 7 key features that people LONGED for in a watch club but simply could not find in any club in existence. Because it did not exist. So… we took those key reasons, collector types and features… and we damn well built the thing; a true 5:3:7 PROOF CLUB.
or
…As we asked members via surveys, “why” they felt a mystery watch club subscription was not for them, we were met with an almost unanimous pattern of responses (and many would answer with ALL of the below)…
1) I just know what I like now, I don’t want to risk a mystery watch any more
2) It’s a lot of money upfront for a watch I may not love
3) I love the mystery watch experience but when I don’t love the watch I am stuck with it
4) Trading watches is not what I enjoy, so when I get stuck with a watch it feels like a real burden
5) The (pandemic) really impacted me financially and I can’t justify $300-600 per month on a mystery watch that I have to sell on, when I'm done with it.
Members who love to save BIG. You get to experience up to $7-12k+ in watches each year on our upper LUXE plan, but you don’t have to spend that kind of money. We source amazing watches from both new and established, superior and high-quality Brands, you get to wear and enjoy the watches, with no obligation to buy.
IF you would like to buy the watch and make it a "Keeper", then you get a simple low, flat rate purchase price of just $279 (MSRP avg $370-600) or $469 (MSRP avg $700-1300+) to save big, yet again.
Members who love to save BIG. You get to experience up to $7-12k+ in watches each year on our upper LUXE plan, but you don’t have to spend that kind of money. We source amazing watches from both new and established, superior and high-quality Brands, you get to wear and enjoy the watches, with no obligation to buy.
IF you would like to buy the watch and make it a "Keeper", then you get a simple low, flat rate purchase price of just $279 (MSRP avg $370-600) or $469 (MSRP avg $700-1300+) to save big, yet again.
Members who thrive on “the hunt”. They enjoy experiencing new watches regularly and want to build an incredible collection of amazing Brands they may not have had access to or knowledge of, prior to being a member of “the Keeper Box”. The next watch is always on their mind and we serve them with incredible quality and value at an ideal pace, that they control. Our club is designed for this type of collector to simply ENJOY the hunt
We’ve all done it. Over-extended just to get “the next watch”. The Keeper Box is ideal for those collectors who want to experience luxury timepieces, without the risk of remorse that a large $500-1500 purchase may bring on the open market, and certainly without any disappointment that may be experienced as a member of any other Mystery Watch club, by the simple fact you are NEVER stuck with a watch. Enjoy luxury watches worth $1000’s with no risk of remorse, and be granted the opportunity to snag the watches you love at a world-beating flat-rate price, should you choose.
The Keeper Box takes what we all know about EVERY existing mystery watch club on the planet, and completely flips it on its’ head and simplifies it radically to make it a fun, engaging and reliably exciting, entirely risk-free VIP membership experience.
Some of the new and exciting features you can expect, based on research of the community and what they ideally would look for in a watch club of this type, and that I’m delighted to announce include:
- Superior quality watches from fantastic Brands (MSRP $400-1500)
- Simple, low monthly membership plans (Just $79 or $99)
- Straightforward options (e.g. just wear/enjoy and ship back or buy, it's entirely your choice)
- No obligation to buy (You’ll never be “stuck” trading again if you don’t enjoy it)
- Low, flat-rate purchase fees (if you find it is a “keeper”)
- Access to sold out models, Prototypes, LE’s, SE’s and Pre-sale units
- Free random upgrades to higher-spec watches that you can still buy at the low flat rate fee of your plan (e.g. unending excitement as to what you may snag any month!)
