Greetings fellow watch lovers,
Today, as the founder of The Keeper Box and a fervent watch enthusiast myself, I want to take a moment to share a story with you—a story that’s both deeply personal and intricately entwined with every timepiece that journeys through our club membership. It's really the "origin story" of this club.
My passion for watches isn’t just about the mechanics or the prestige; although those are all great! It's more so about the excitement, the joy and the experience that works through you as you peel back the layers of packaging, the palpable anticipation as you slowly (or quickly, that's your call😬), unbox and discover the contours and aesthetic of a new timepiece. This love affair with horology is what drove me to create The Keeper Box and it’s what fuels our club's mission to deliver an unparalleled VIP experience to each and every member.
When we embarked on the horological odyssey that became The Keeper Box, it was born from a place of pure passion and just a touch of creative contention. It's no secret that my previous venture, Timepiece Monthly, faced its share of turmoil. While I don't delve into the murky waters of past failed partnerships, it's essential to understand that sometimes, from creative discord flows the greatest of ideas with great clarity.
When I Knew
The inception of The Keeper Box was such a moment – a concept that, at its first breath in October 2020, didn't quite align with the ethos of those whom I worked with back then - I suggested it as a pivot within the existing business, but it was rejected outright by all of the others involved (understandably so, it diverged quite a bit from the original business plan).
However, as mentioned; where there was friction, there was also clarity. It became evident that the only path forward was one I would pave myself. So, a year and a half after Timepiece Monthly took flight, in October 2021 I took a leap of faith to manifest a vision that others couldn't see, and launched The Keeper Box separately, as its' own vision in a very specific, methodical and close-knit fashion.
At the heart of our mission lies a shared voyage (and it's in the name 😊) – we're here to guide, assist and join each member as they curate their very own treasured range of timepieces, their personal keeper box, where every watch tells a story of discovery and passion. Whether that's as a member of our monthly or bi-monthly watch club plans, a free member of our community, or using the concierge feature on our website to source you your next, best piece, the journey's focus remains true.
Fast forward to today, and The Keeper Box stands strong, having outlasted the venture that preceded it. It's more than just a subscription service or a club; it's a curated experience for those who don't just wear timepieces but live for the stories they tell within their own lives and possibly even generations to come.
Some of our longest term members, like Chuck D, have experienced up to 20+ watches with us and this is what he says 👇
THE NEW ERA - 2024 and beyond
It's time to shed the shackles of what was and step into the light of what is. The Keeper Box isn't just another club; it's a haven for the genuine enthusiast, a place where the thrill of discovery and the warmth of community converge. This is the club I always believed in, the one that resonates with the heartbeat of true watch aficionados.
To date, I've kept our club very intentionally tight knit and small. I've often rejected prospective members who have tried to sign up because I am aware of their bad behavior and toxicity in the community; I won't accept that.
As we chart the course ahead into the new year and beyond, my vision for The Keeper Box is crystal clear. We’re more than just a club; we’re a community—a fellowship of enthusiasts eager to delve into the art of watch collecting and trading, together.
Our upcoming trading course, for example, will empower members to elevate their collections in ways that we have found to truly work, offering the knowledge to buy, sell and trade watches successfully or enhance their collections without additional investment; the very methods I discovered and deployed back in the day (and to this very day). Our new member-only content feed is just for fun; filled with enjoyable watch unboxings, reviews, opinion and (upcoming, soon) podcasts.
These initiatives are just the beginning of a future rich with promise and brimming with opportunity.
When I founded The Keeper Box, my ambition was simply to establish a small, VIP club; the antithesis of what I was experiencing at the time—untouched by the toxicity that plagued past experiences. Timepiece Monthly, despite its potential, was marred by distrust within the organization - I felt it was diverging from where I wanted it to be and frankly, it became too big too quickly, to the point where competitors and some specific community members took drastic action to damage it (it worked, sadly).
My decision to part ways was driven by a commitment to transparency, trust, and a steadfast belief in a club that prioritizes the joy of collecting. This is a haven for those who value the essence of horology, free from drama and negativity. Here, in this sanctuary, we celebrate our shared passion and look forward to a future that honors the true spirit of watch enthusiasm. The Keeper Box started small and is still small. But we are rock solid.
To those who've been part of our journey, your faith and support are incredibly important to us, and me personally. And to the curious souls still on the fence, consider this a personal invitation to join a movement that celebrates horological passion in its purest form. The Keeper Box isn't just my dream realized – it's our collective adventure into the extraordinary.
Welcome to the ultimate watch club experience. Welcome to The Keeper Box.
Proud Founder & CEO